Welcome to Issue 9 of the Visual Assembly series.
Each week, you get a bite-sized lesson on turning visual chaos into business advantage.

As solopreneurs, we face a brutal choice with social media: exhaust ourselves creating fresh content for each platform or miss opportunities by posting on just one.

But I think there’s a smarter way: build once, then multiply your impact.

One Visual, Many Platforms: The Template Multiplier

Last week, we explored templates as invisible infrastructure. Today, we’ll transform one design into many platform-perfect posts — without starting from scratch.

Match Each Platform’s Voice

Each platform demands its own visual approach to capture and maintain attention:

✅ LinkedIn favors professional, data-driven visuals
✅ Instagram thrives on bold, eye-catching imagery
✅ Bluesky is new enough that distinctive visuals stand out
✅ Facebook benefits from relationship-focused content
✅ Medium articles need header images and in-post visual frameworks
✅ Newsletters need scannable visuals that display well across email clients

Success requires more than reformatting — it’s about understanding each platform's native language and how your audience engages with content.

Multiply Smartly

Before starting your first design, pause. Success comes from strategic planning, not just resizing.

Start with the end in mind

Consider all potential uses from day one:

• Where will this visual be seen?
• What variations do you need?
• Which elements must remain consistent?
• What needs to flex for each platform?

Design for your visual family

Every piece should share:

• Core brand elements
• Consistent color palette
• Typography hierarchy
• Visual style markers
• Key messaging framework

While each platform version adapts to its environment, your core brand elements ensure everything remains cohesive.

This Week’s 15-Minute Build: Your Multiplication System

Let’s apply your multiplication strategy with this quick exercise that will save you hours of future work.

Grab one piece of content you want to share, your brand colors and fonts, and open your favorite design tool. Ready? Let’s multiply.

1️⃣ Choose Impact Points

• Select three key platforms
• Note their requirements (image dimensions, text length, etc.)

2️⃣ Build Your Base

• Create your primary design
• Include flexible zones
• Add multiplication points

3️⃣ Multiply Impact

• Duplicate strategically
• Adapt for each platform
• Save multiplication templates

This week’s SOLO Insight: Templates are your content multiplier.
​Templates aren't just about saving time — they’re about maintaining consistent brand impact across platforms while respecting each platform’s characteristics. When done right, your audience gets platform-perfect content, and you get hours back.

💎 Fresh Finds for Creative Minds

Here are three gems this week from around the Web for all types of visual thinkers and solopreneurs:

💻 Design Inspiration: Siteinspire​
Need fresh website design inspiration? UK-based designer Daniel Howells curates the most innovative sites for Siteinspire’s collection of 8,000+ designs, organized by style, type, and subject. Browse categories like minimal, typographic, or e-commerce. Sign up for weekly updates to stay inspired.

🐠 Color Theory: Underwater Spectrum​
At what depth does red disappear completely? When does blue fade to black? Watch colors transform and vanish as they descend 155 feet underwater. This surprising YouTube experiment with a GoPro camera reveals how the environment dramatically alters what we see — essential knowledge for visual creators.

🌄 Browser Beauty: With a View​
Transform every new browser tab into a window to somewhere beautiful. This free Chrome extension serves up visual inspiration from 80,000+ breathtaking locations worldwide, complete with travel details and AI-powered exploration. Turn routine browsing into a daily journey of visual discovery.

⭐️ Have an item I should share in this section? Don’t keep it a secret. Email me with your find!

SOLO Quick Bits

🔵 Content Velocity™ Course: Create quality content in half the time ​​
I’m having so much fun creating this course, knowing how much it will help solopreneurs who hate grinding out newsletters, posts, and other content. In just 5 days, you’ll master AI-powered content creation while keeping your personal voice and quality standards. Get details and join the waitlist for early access and special pricing for this new online course coming in April.

🔵 Women Solopreneurs Coworking​
We’re coming up on our 15th online session of women solopreneurs coworking. Women, join us on Zoom each Tuesday for 50 minutes of focused work and optional networking afterward. It’s free, friendly, and effective. Click here for details.

🔵 Making SOLO Better Together
Your experience matters — share how this newsletter impacts your business. It takes only 3 minutes, helps others, and gets your work noticed, too. Here’s the form.​

OK, that's a wrap for SOLO issue #53 and Visual Assembly #9.
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Did you miss our first few issues of Visual Assembly? You can check out past issues in the SOLO Newsletter archive.

Know someone who wants to know more about using visuals to communicate and stand out? Share this newsletter with another solopreneur!

If you received this issue from a friend, I invite you to subscribe.

Thanks again for being a SOLO reader and coming along on this adventure!​

Until next week,