Solo Field Notes is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big.
One Visual, Many Platforms: The Template Multiplier
|
Welcome to Issue 9 of the Visual Assembly series. As solopreneurs, we face a brutal choice with social media: exhaust ourselves creating fresh content for each platform or miss opportunities by posting on just one. But I think there’s a smarter way: build once, then multiply your impact. One Visual, Many Platforms: The Template MultiplierLast week, we explored templates as invisible infrastructure. Today, we’ll transform one design into many platform-perfect posts — without starting from scratch. Match Each Platform’s VoiceEach platform demands its own visual approach to capture and maintain attention: ✅ LinkedIn favors professional, data-driven visuals Success requires more than reformatting — it’s about understanding each platform's native language and how your audience engages with content. Multiply SmartlyBefore starting your first design, pause. Success comes from strategic planning, not just resizing. Think of your visuals as family members. They should share clear DNA while maintaining their distinct personality. Start with the end in mindConsider all potential uses from day one:
Design for your visual familyEvery piece should share:
Your content should flex, not fragment. While each platform version adapts to its environment, your core brand elements ensure everything remains cohesive. This Week’s 15-Minute Build: Your Multiplication SystemLet’s apply your multiplication strategy with this quick exercise that will save you hours of future work. Grab one piece of content you want to share, your brand colors and fonts, and open your favorite design tool. Ready? Let’s multiply. 1️⃣ Choose Impact Points
2️⃣ Build Your Base
3️⃣ Multiply Impact
This week’s SOLO Insight: Templates are your content multiplier. 💎 Fresh Finds for Creative MindsHere are three gems this week from around the Web for all types of visual thinkers and solopreneurs: 💻 Design Inspiration: Siteinspire 🐠 Color Theory: Underwater Spectrum 🌄 Browser Beauty: With a View ⭐️ Have an item I should share in this section? Don’t keep it a secret. Email me with your find! SOLO Quick Bits🔵 Content Velocity™ Course: Create quality content in half the time 🔵 Women Solopreneurs Coworking 🔵 Making SOLO Better Together OK, that's a wrap for SOLO issue #53 and Visual Assembly #9. Know someone who wants to know more about using visuals to communicate and stand out? Share this newsletter with another solopreneur! If you received this issue from a friend, I invite you to subscribe. Thanks again for being a SOLO reader and coming along on this adventure! Until next week, |
Solo Field Notes, a newsletter to help solopreneurs stand out
Solo Field Notes is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big.
Hey, Reader — It was 32 years ago this past week when I walked into a bookstore and saw Working Solo on the shelf for the first time. I can still picture the cover and the quiet thrill of holding a physical idea that had lived in my head for years. For a LinkedIn post, I snapped this photo with two cupcakes to celebrate 32 years. At the time, I thought I was writing a book. What I didn’t know was that I was launching an idea that would ripple far beyond me. Back then, self-employment was seen...
We often think visibility means doing more: more posts, more projects, more ways to show what we can do. But I believe real visibility comes from selectivity. When I taught portfolio prep to art students, this lesson surfaced every semester. They’d bring in thirty images of their work, eager to show everything they’d made. But halfway through, their strongest pieces were lost in the clutter. They needed to understand this key principle:Your portfolio is judged by its weakest component. So...
Back in art school, sculptor William Daley gave a talk about his work. Someone asked where he got his ideas. He dropped a line I still think about: “Originality is in direct proportion to the obscurity of your sources.” Some of us chuckled. We knew his sculptures were inspired by symbols and shapes created thousands of years ago: simple, elegant, and geometric. (We also knew his humor.) By the time those ancient influences moved through Daley’s hands, the work had become unmistakably his own....