Solo Field Notes is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big.
One Visual, Many Platforms: The Template Multiplier
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Welcome to Issue 9 of the Visual Assembly series. As solopreneurs, we face a brutal choice with social media: exhaust ourselves creating fresh content for each platform or miss opportunities by posting on just one. But I think there’s a smarter way: build once, then multiply your impact. One Visual, Many Platforms: The Template MultiplierLast week, we explored templates as invisible infrastructure. Today, we’ll transform one design into many platform-perfect posts — without starting from scratch. Match Each Platform’s VoiceEach platform demands its own visual approach to capture and maintain attention: ✅ LinkedIn favors professional, data-driven visuals Success requires more than reformatting — it’s about understanding each platform's native language and how your audience engages with content. Multiply SmartlyBefore starting your first design, pause. Success comes from strategic planning, not just resizing. Think of your visuals as family members. They should share clear DNA while maintaining their distinct personality. Start with the end in mindConsider all potential uses from day one:
Design for your visual familyEvery piece should share:
Your content should flex, not fragment. While each platform version adapts to its environment, your core brand elements ensure everything remains cohesive. This Week’s 15-Minute Build: Your Multiplication SystemLet’s apply your multiplication strategy with this quick exercise that will save you hours of future work. Grab one piece of content you want to share, your brand colors and fonts, and open your favorite design tool. Ready? Let’s multiply. 1️⃣ Choose Impact Points
2️⃣ Build Your Base
3️⃣ Multiply Impact
This week’s SOLO Insight: Templates are your content multiplier. 💎 Fresh Finds for Creative MindsHere are three gems this week from around the Web for all types of visual thinkers and solopreneurs: 💻 Design Inspiration: Siteinspire 🐠 Color Theory: Underwater Spectrum 🌄 Browser Beauty: With a View ⭐️ Have an item I should share in this section? Don’t keep it a secret. Email me with your find! SOLO Quick Bits🔵 Content Velocity™ Course: Create quality content in half the time 🔵 Women Solopreneurs Coworking 🔵 Making SOLO Better Together OK, that's a wrap for SOLO issue #53 and Visual Assembly #9. Know someone who wants to know more about using visuals to communicate and stand out? Share this newsletter with another solopreneur! If you received this issue from a friend, I invite you to subscribe. Thanks again for being a SOLO reader and coming along on this adventure! Until next week, |
Solo Field Notes, a newsletter to help solopreneurs stand out
Solo Field Notes is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big.
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