SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Deliver Your Big Idea in a Carousel, One Swipe at a Time Hey, Reader — Last week, we laid the foundation for creating compelling LinkedIn carousels. We covered content strategy, structure, and the basics. When I asked what you wanted...
13 days ago • 5 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. The Carousel Formula: Part 1 Hey, Reader — You've seen them in your feed - those scrollable image decks that keep you swiping. Carousels are everywhere, and for good reason. Recent LinkedIn research shows they boost reach more than...
20 days ago • 5 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Designing What Comes Next A year ago this week, SOLO was featured in the popular Recomendo newsletter, and over the holiday weekend nearly a thousand of you discovered this newsletter. If you joined back then, thank you. Since then,...
27 days ago • 3 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. How Two Straight Lines Can Transform Your Business Hey, Reader — Some tools are so simple, we overlook their genius. Just two lines crossing in the middle of a page to make four areas — no fancy drawing required. But that humble 2x2...
about 1 month ago • 4 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Building Authority from the Sidelines Hey, Reader — Are you visual thinker, and maybe a bit introverted? Today’s issue is for you. Years ago, during a Fortune 500 client meeting, I watched a talented colleague struggle to promote her...
about 1 month ago • 4 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. From prompt to picture: A new way to think about visuals Everyone’s talking about AI-generated art, and its impressive ability to create images in any style. But I’m not quite sold. Most solopreneurs don’t need a photorealistic lion...
about 2 months ago • 3 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. The Easiest Way to Get Visible (and you’re overlooking it) News flash: you don’t have a creativity problem. If you’re a visual thinker, you’ve likely got too many ideas — sketched in notebooks, pinned to digital boards, or scribbled...
about 2 months ago • 4 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Mental Pictures → Written Words (Without the Struggle) Ever sketch out a great idea — on a napkin, a whiteboard, or a sticky note — only to hit a wall when you try to put it into words? Yeah, it’s where many brilliant ideas stall...
2 months ago • 5 min read
SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. When Clients Don’t “Get It” (And What To Do About It) Over the past 13 issues of SOLO, we’ve explored how strong visual systems bring clarity, credibility, and confidence to your solo business. That foundation is solid, but visuals...
2 months ago • 6 min read