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SOLO, a newsletter to help solopreneurs stand out

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and tools that unlock your edge. Each week, you get fresh ideas to help you stay small and play big.

Blue background with image of icon of page of text turning into a stacked tiered triangle diagram. Text: "'Turn wait, what?' Into 'Oh, I get it!'"
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What Can You Do With a Visual Framework?

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #075, and to all the folks who joined us this week! What Can You Do With a Visual Framework? Have you ever tried to explain something and watched your audience’s eyes glaze over? Then you quickly sketch it out, and...

Blue background with image of magic wand superimposed over 5 core framework shapes. Text: Stretch your framework thinking.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #074, and to our many new readers this week. Let’s Push Past Basic Frameworks Over the past five weeks, we’ve explored the five essential shapes behind visual frameworks (circles, squares, triangles, paths, and...

White icon of mind map of blue background. Text: Uncover your idea web.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #073. How to Show Everything All at Once Hey, Reader — With 47 new readers joining us this week and many more in recent months, it seems a good time to quickly reintroduce myself. I’m Terri Lonier, and I’ve been...

White icon of S-shaped path on blue background. Text: Show your process as a journey.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #072, and the many new readers who have joined us for the first time this week Is Your Message Lost Without a Map? Over the past few weeks, we’ve been exploring how visual frameworks can help you stand out. Through a...

Three triangles on blue background: upright, tiered, and inverted. Text: Triangles help you focus, filter, and funnel.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #071, and all the new readers who joined us this week. Discover the Shape That Sorts, Shrinks, and Sharpens So much of running a solo business is about distilling the many into the few: ideas into offers, leads into...

Pale blue 2×2 grid on deep blue background, yellow star highlights the top right quadrant: Text: Frame it. Claim it.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #070. What’s In Your Top Right? It’s just two lines crossing inside a square. But don’t let its simplicity fool you.Arrange them in this way, and you have a tool that sorts ideas, highlights what matters, and shows...

Text: Sort. Compare. Measure. Decide. Next to a grid of 3x3 blocks.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #069. Don’t Skip This Shape In Your Visuals! Hey, Reader — First, a warm welcome to the many new SOLO subscribers this week! You’ve landed in a virtual community of visual thinkers looking to stand out and share...

Insight lives here. Text within white hand-drawn circle.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #068. This Shape Might Change How You Think Hey, Reader — Summer is an appropriate time to think about circles. As the seasons change, we can step back, notice patterns, and find shape in the swirl of solo business...

What's the best shape for your ideas? With accompanying graphic of 5 icons, representing 5 key visual framework shapes.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #067. Last week, I attended Craft + Commerce, the annual gathering of creators sponsored by Kit, the company I use to send this newsletter. Over 400 people came together to exchange ideas and connect with old and new...

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Deliver Your Big Idea in a Carousel, One Swipe at a Time Hey, Reader — Last week, we laid the foundation for creating compelling LinkedIn carousels. We covered content strategy, structure, and the basics. When I asked what you wanted...