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SOLO, a newsletter to help solopreneurs stand out

Terri Lonier

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and tools that unlock your edge. Each week, you get fresh ideas to help you stay small and play big.

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White 2x2 icon on blue background with gold seal superimposed on it. Bright green dollar signs spill from it. Text: Turn frameworks into assets.
Featured Post

From Visual to Valuable: Turn Visual Frameworks Into Assets

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stay small and play big. Welcome to issue #077 and to all the new readers who have joined us this week. From Visual to Valuable: Turn Visual Frameworks Into Assets Hey, Reader — Today I want to share an important distinction that many solopreneurs overlook: Some visuals are nice to look at. Others are business assets. They become reusable tools that build your authority and...

5 days ago • 3 min read
White image of sign post on blue background indicating two different ways to go. Text: Mixed signals erode trust.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stay small and play big. Welcome to issue #076, and the many new readers who joined us this week! Are Mixed Signals Undermining Your Credibility and Authority? Have you ever looked at a visual and felt something before you understood it? That’s no accident. Shapes, lines, arrows, and colors speak their own language, instantly and subconsciously. Before your audience reads a...

12 days ago • 2 min read
Blue background with image of icon of page of text turning into a stacked tiered triangle diagram. Text: "'Turn wait, what?' Into 'Oh, I get it!'"

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #075, and to all the folks who joined us this week! What Can You Do With a Visual Framework? Have you ever tried to explain something and watched your audience’s eyes glaze over? Then you quickly sketch it out, and...

19 days ago • 2 min read
Blue background with image of magic wand superimposed over 5 core framework shapes. Text: Stretch your framework thinking.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #074, and to our many new readers this week. Let’s Push Past Basic Frameworks Over the past five weeks, we’ve explored the five essential shapes behind visual frameworks (circles, squares, triangles, paths, and...

26 days ago • 3 min read
White icon of mind map of blue background. Text: Uncover your idea web.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #073. How to Show Everything All at Once Hey, Reader — With 47 new readers joining us this week and many more in recent months, it seems a good time to quickly reintroduce myself. I’m Terri Lonier, and I’ve been...

about 1 month ago • 4 min read
White icon of S-shaped path on blue background. Text: Show your process as a journey.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #072, and the many new readers who have joined us for the first time this week Is Your Message Lost Without a Map? Over the past few weeks, we’ve been exploring how visual frameworks can help you stand out. Through a...

about 1 month ago • 2 min read
Three triangles on blue background: upright, tiered, and inverted. Text: Triangles help you focus, filter, and funnel.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #071, and all the new readers who joined us this week. Discover the Shape That Sorts, Shrinks, and Sharpens So much of running a solo business is about distilling the many into the few: ideas into offers, leads into...

about 2 months ago • 2 min read
Pale blue 2×2 grid on deep blue background, yellow star highlights the top right quadrant: Text: Frame it. Claim it.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #070. What’s In Your Top Right? It’s just two lines crossing inside a square. But don’t let its simplicity fool you.Arrange them in this way, and you have a tool that sorts ideas, highlights what matters, and shows...

about 2 months ago • 3 min read
Text: Sort. Compare. Measure. Decide. Next to a grid of 3x3 blocks.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #069. Don’t Skip This Shape In Your Visuals! Hey, Reader — First, a warm welcome to the many new SOLO subscribers this week! You’ve landed in a virtual community of visual thinkers looking to stand out and share...

2 months ago • 3 min read
Insight lives here. Text within white hand-drawn circle.

SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stand out with smart systems, sharp visuals, and AI that unlocks your edge. Each week, you get fresh ideas to help you stay small and play big. Welcome to issue #068. This Shape Might Change How You Think Hey, Reader — Summer is an appropriate time to think about circles. As the seasons change, we can step back, notice patterns, and find shape in the swirl of solo business...

2 months ago • 2 min read