SOLO is your weekly design and visibility lab — part of the Solo Business School, and dedicated to helping solopreneurs stay small and play big.

Welcome to issue #077 and to all the new readers who have joined us this week.

From Visual to Valuable:
Turn Visual Frameworks Into Assets

Hey, Reader —

Today I want to share an important distinction that many solopreneurs overlook:
​
Some visuals are nice to look at.

Others are business assets. They become reusable tools that build your authority and extend your reach.

As we’ve discussed over the past few weeks, a well-crafted framework can teach, persuade, and generate opportunities long after you’ve created it.

Let’s dive into how to make that happen.

A QUESTION I'VE BEEN ASKED

What are the smartest ways to repurpose a framework?

Your best visuals shouldn’t be sitting in a single slide deck or client file. A strong framework can be repurposed repeatedly, multiplying its impact and value. Here are six ways to turn one framework into many assets:

• Use it across multiple platforms​
  Think slides, posts, handouts, ebooks, and more. A single visual can stretch across formats and help you show up consistently everywhere your audience finds you.
  ​
• Build a content series​
  Expand each part into its own piece, showing its connections to the larger whole. A four-part framework can become four weeks of content, with your big idea tying it all together.
  ​
• Turn it into a lead magnet or freebie​
  Offer the framework as a downloadable PDF, worksheet, or mini-guide. It becomes a gateway to your work, encouraging further engagement.
  ​
• Build a workshop or product​
  Move from telling to teaching. A strong framework can anchor a live workshop, an online course, or a client program, helping you scale your expertise.
  ​
• Create a supporting system​
  Develop related frameworks that build depth. When people see how your visuals connect, they view you as the architect of a complete system, not just a single idea.
  ​
• Name or trademark it​
  Give your framework a memorable title, tagline, or maybe even legal protection. When it’s distinctly yours, it carries your authority wherever it’s shared.

When you expand a framework beyond its first draft, you turn it from a simple picture into a business asset. It becomes something that carries your ideas, builds your authority, and increases in value every time it’s used.

​

A QUESTION TO REFLECT ON

Which of your business ideas deserves investment?

A visual identity isn’t just for your logo. When you give an idea its own recognizable visual, you make it easier for people to remember, share, and associate with you. Over time, that single framework can become part of your brand DNA.

Reflection: Which idea in your business deserves its own visual identity?

I’d love to hear your thoughts on a concept you teach, a process you guide clients through, or a unique perspective on your industry. Just reply to this email.

​

A QUESTION TO CONSIDER TOGETHER

How do you want to leverage your visual frameworks?

Once you’ve created a strong visual framework, the real fun begins: deciding how to use it.

Some frameworks excel as teaching tools, others as lead magnets, and some evolve into signature assets for your brand. Which will you choose?

This is a fun part of each newsletter, where we see how your thinking aligns with other readers. Your answer is anonymous, and you’ll see the results right after you respond. I’m curious how you’ll use your visual frameworks.

Last week’s poll results: When asked about protecting just one quality in their visual frameworks, more than half of SOLO readers chose clarity, followed by energy and credibility.

​ Quick Links When you’re ready to explore further... 🔵 Download the Solo Business Canvas, a free visual tool to map your one-person business. 🔵 Learn to create quality content with AI as your personal assistant. 🔵 Browse the free solo resources of handpicked tools and resources I actually use. 🔵 Send me an email to book a 1:1 Coaching Session or ask a question 🔵 Explore the archives of past issues​ ​ Got this from a friend? Subscribe to get future issues.

Until next week: Stay small and play big!

Terri Lonier, PhD Founder, Solo Business School

Want to send a question or comment? Please do — I read my email.

​Unsubscribe | Update your profile | Make International LLC, West Irving Park, Chicago, IL 60613

Authority By Design is a registered trademark, and Content Velocity and Working Solo are trademarks, of Make International LLC.